Customer Usage Behavior of FinTech Products in Sultanate of Oman

نویسندگان

چکیده

Purpose: The objective of this research paper is to analyze the constructs behind FinTech usage behavior and which factors contribute new financial technologies what extent demographic profiles affect adoption in Oman that business models institutions from convergent FinTech. Design/methodology/approach: This provides a comprehensive literature review focused on scholarly practitioner experiences with practices an Omani institutional environment. A total 250 questionnaires were collected Oman. study was carried out using descriptive statistics regression analysis. Findings: There positive significant relationship between all variables – Performance Expectancy, Effort Social Influence, Facilitating Conditions, Hedonic Motivation, Habit, Perceived risk, Trust have Behavioural Intention adopt Influence posited strongest influence customers form societal pressures change, followed by Expectancy wherein there no need for knowledge process system towards carrying banking transactions. Research limitations/implications: It recommended finding should be introduced so stakeholders products can enrich consumer intention adopting Implications: helps making proper decision-making ease also will help retail managers improve customer accepts such technologies. Originality / Value: first its kind report status Keywords: FinTech, Technology Acceptance Model, Unified Theory Use Technology, Usage Fintech, use

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ژورنال

عنوان ژورنال: International journal of research in entrepreneurship & business studies

سال: 2022

ISSN: ['2708-8006']

DOI: https://doi.org/10.47259/ijrebs.332